It is tempting to think that every browser can translate, so a website only needs to be in English. In practice, that leaves out the people who need you most.
A browser can only translate a page once someone has found it. Someone searching in Polish for advice about their rights at work will not find a site that exists only in English.
Browser translation also guesses afresh on every visit, and often gets specialist words wrong. For health and safety advice, that matters.
On our websites, each language has its own pages, which Google can find. The translation is checked once and stays the same. Visitors choose their language from a button on every page, and anyone whose phone is set to one of the site’s languages is offered it straight away.
When you change a sentence, only that sentence is translated again. And when someone fills in a form in Polish, the email you receive is in English, and tells you which language they used.
